The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You
- Video tutorials – 62% of consumers preferred having access to this
- Product or service reviews – 39%
- Personal stories or anecdotes – 38%
- Trending challenges or memes – 33%
- Influencer recommendations – 30%
- Guides – 26%
- Short, digestible text slideshows – 24%
- Q&As/interviews – 16%
Prior to Google’s helpful content update (HCU) in 2023, to many consumers, traditional search engines had become tainted by marketers using SEO to rank content in the hopes of driving affiliate commissions or sales for a particular product from that content.
