The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You
This happens on social media as well, but it’s much easier to find the personal stories and anecdotes that 38% of consumers prefer when using a social media platform as a search engine.
Plus, social media platforms have comment sections, so if an influencer is lying, misrepresenting facts or giving incorrect information, their audience is going to confront them, something that doesn’t happen as often on blogs since most blogs disable their comment sections.
How to optimize your marketing strategy for social media search engines
The best way to optimize your marketing strategy for social media-based search engines is by actually creating useful and entertaining content your target audience needs and enjoys.
