The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You
Adobe’s study included a survey of 251 business owners who claimed the following content types outperformed traditional SERPs on social media:
- Video tutorials – 22% of business owners say this content type outperformed traditional SERPs
- Content related to company product – 21%
- Product or service reviews – 18%
- Trending challenges or memes – 15%
- Personal stories or anecdotes – 12%
- Short, digestible text slideshows – 10%
- Guides – 8%
- Q&As/interviews – 7%
- Influencer recommendations – 6%
To improve your odds of being discovered in search results on social media, create social media content that targets keywords your audience might use on a given platform.
