The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You
Consider their biggest pain points, then determine the best keywords to represent those pain points. Use search suggestions as well, and analyze your competitors’ best content to see which keywords they target.
Use keywords in your captions and hashtags to improve your odds of being seen.
And if you’re publishing videos on YouTube, you’ll need to make sure you verbally say your target keyword within the first 10 seconds.
Just remember that different keywords will perform differently on different social networks. I’d always recommend cross-promoting your content regardless but you’ll get the best results by focusing on a small number of platforms.
