The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You
For example, you might focus on short videos for TikTok. Then, use a social media scheduler to cross promote those videos to all other platforms.
This is why it makes sense to use a tool like keywordtool.io to conduct keyword research for the specific social network you plan on using.
Note from Adam: Traditional SEO has a lot of variables and it can get quite complex, especially if you’re new to it. It also takes a lot of time and effort to start moving the needle. But “Social SEO” is very different. Once you’re including the right keywords in your posts, it really comes down to how well your content performs. Social networks are all about engagement metrics. Any account has a chance to rank in social search or go viral in general – the number of followers you have doesn’t matter as much as it used to.
Final thoughts
The landscape of online search is changing.
