The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You

You’re not alone if you do. As it turns out, a lot of consumers now turn to social media to find information.

In this post, you will learn why social media platforms are turning into search engines and how you can optimize your marketing strategy to align with this change.

Note from Adam: One of the main reasons we’re talking about this topic is because some of our readers are looking to reduce reliance on traffic from Google Search. Social search is one way to do this. By the end of this post, you’ll have a basic understanding of how it all works. Including how to optimize your content to rank on social platforms – it’s far simpler than traditional SEO.