The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You
While Google may still dominate traditional search engines, social media platforms are being used as search engines more and more.
For certain topics, traditional search engines are not the best option.
So, as a content creator, this means adapting to ensure you can be found on as many platforms as possible.
Depending on your business, it may be worth including both traditional search and social search in your strategy.
It would add an extra layer of redundancy and reduce your reliance on Google which is becoming more and more important.