The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You

The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You

According to a study that was commissioned by Forbes Advisor and conducted by Talker Research, 24% of consumers primarily use social media to search for things online.

search for things online

The study includes survey results from around 2,000 consumers.

They even broke this figure down by generation with 46% of Gen Z and 35% of millennials saying they primarily use social media to find information online.

These numbers drop to 18%, 7% and 2% for Gen X, baby boomers and the silent generation, respectively.

In a study conducted by Adobe, these are the platforms 808 consumers use to find information online:

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