The Surprising Shift: How Social Media Is Secretly Becoming the New Search Engine—and What It Means for You
According to a study that was commissioned by Forbes Advisor and conducted by Talker Research, 24% of consumers primarily use social media to search for things online.
The study includes survey results from around 2,000 consumers.
They even broke this figure down by generation with 46% of Gen Z and 35% of millennials saying they primarily use social media to find information online.
These numbers drop to 18%, 7% and 2% for Gen X, baby boomers and the silent generation, respectively.
In a study conducted by Adobe, these are the platforms 808 consumers use to find information online:
