The Surprising Shift in 2026: Why Thoughtful Engagement Will Crush Viral Content—And What It Means for You
Drawing from Carol Dweck’s research on mindset, I try to approach content creation with a growth orientation rather than a fixed one. A growth mindset means seeing each piece of content as an experiment and a learning opportunity rather than a referendum on my worth as a writer. When something doesn’t perform well, it’s data, not failure.
When something does resonate, I try to understand why and apply those insights moving forward.
This takes the pressure off any single post needing to be the one that changes everything.
