The Surprising Truth About Instagram Reels Length That Everyone Missed
Here’s how this figure compares to short videos from other platforms:
- TikTok: Videos on this platform receive 18,173.32 views each on average
- Instagram Reels: 16,152.88 views
- Facebook Reels: 8,553.37 views
- YouTube Shorts: 646.89 views

Metricool also broke this data up into groups based on follower count.
They found that Instagram accounts with more than 50,000 followers received an average of 65,800 views per reel.
Here’s how this figure compares to similar accounts on other platforms: