The Surprising Truth About Instagram Reels Length That Everyone Missed
- TikTok: TikTok accounts with more than 50,000 followers receive an average of 91,400 views per video
- Instagram Reels: 65,800 views
- Facebook Reels: 37,500 views
- YouTube Shorts: 5,700 views
This is the rest of the data for different account types on Instagram:
- 50,000+ followers (Huge): Accounts of this size receive an average of 65,800 views per reel on Instagram
- 10,001 to 50,000 followers (Big): 9,000 views
- 2,001 to 10,000 followers (Medium): 2,900 views
- 501 to 2,000 followers (Small): 1,200 views
- 0 to 500 followers (Tiny): 558 views

Instagram reels also have a similar engagement rate as other social media platforms that offer the short-form video format.