The Surprising Truth About Instagram Reels Length That Everyone Missed
This can be seen from statistics that were revealed in Metricool’s study on the average engagement rate of short-form videos:
- YouTube Shorts: Short-form videos on this platform have an average engagement rate of 5.91% per video
- TikTok: 5.75%
- Instagram Reels: 5.53%
- Facebook Reels: 2.07%
A separate study conducted by SocialInsider revealed how Instagram reels have the highest engagement rate among most content types on Instagram:
- Reels: This content type has an average engagement rate of 1.48%
- Carousel posts: 0.91%
- Image posts: 0.69%
These statistics prove how high usage of Instagram reels, and Instagram in general, are among internet users.
