The Surprising Truth About Instagram Reels Length That Everyone Missed
According to an event hosted by Meta, which included an appearance by Adam Mosseri, head of Instagram, reels that are longer than 90 seconds can hurt distribution.
There’s also an outdated figure from a Hootsuite study that’s no longer accessible that states that the ideal Instagram reel length is between seven and 15 seconds for high-performing reels.
Unfortunately, many blogs still quote this figure even though it no longer has a traceable source.
There’s not much video content you can pack into a reel that’s only 15 seconds long.
