The Surprising Truth About Instagram Reels Length That Everyone Missed
Longer videos give you the freedom to create whatever type of content you’d like for Instagram, all while still using a short-form video format.
How long is a typical Instagram reel?
I used a small pool of data for these figures, but even so, they demonstrate how the majority of Instagram reels are longer than 30 seconds.
I looked at 10 reels that were posted in a row on each account. I also used accounts of different sizes:
- @joshandjase – 578,000 followers
- @dylanpage.ning – 1.3 million followers
- @mythical – 3.7 million followers
The average video length for @joshandjase and @dylanpage.ning’s was one minute and nine seconds each while @mythical’s average video length was 42 seconds.
