The Surprising Truth About Instagram Reels Length That Everyone Missed
The others had view counts of 1.3 million, 833k and 812k, respectively. Their engagement rates were 7.9%, 5.02% and 5.79%.
The videos with the highest view counts of 1.6 million for Josh & Jase, 2 million for Dylan and 2.2 million for Good Mythical Morning had video lengths of 1:10, 1:03 and 0:53, respectively.
Their engagement rates were 9.36%, 5.79% and 10.34%.
It’s this reason that I believe the optimal Instagram reel length to be around one minute long.
How long should your videos be?
Does this mean every reel you post needs to have a specific video length?
