The Surprising Truth About Instagram Reels Length That Everyone Missed
No. It’s just a guideline to follow in case you have a lot of footage to work with and aren’t sure of when to stop.
Like Instagram themselves say, if you upload longer Instagram reels of 90 seconds or more hurt distribution, and it’s likely because dwindling attention spans lead to fewer engagements on these videos.
You’re better off choosing a video length on a case by case basis while finding clever ways to make videos shorter.
For example, if you’re posting a recipe video, you don’t need to record a clip of you gathering each ingredient. You can simply record a short one to two-second clip of you holding each ingredient up to the camera or adding it to your dish.
