The Surprising Truth About Networking That Could Change Your Career Forever
Networks are Important, But…
If networks are so important, then networking must be just as important, right?
Hold on a minute. Not so fast. “Network” is a noun, and it describes something good and healthy. “Networking” is a verb that’s supposedly about building a network. But somehow, it’s a very toxic verb. What’s wrong with this picture? Is there a better way to build a network than by networking? A non-toxic way?
I actually think there is. I’m all for building networks. But not the Ned Ryerson way. Ned Ryerson is transactional; real networks are relational. Ned sees people in his network as a rung on the ladder of success. Someone to be stepped on. That’s what makes Ned toxic. Understanding what’s wrong with Ned is the first step to building a network in a healthy way. A better way.
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