The Surprising Truth About Social Media Growth That Everyone Overlooks: Why Consistency Crushes Virality Every Time
Brand consistency encourages growth
You may not put yourself on the same level as Duolingo, a successful SaaS company who have demonstrated that brands don’t need to be stiff and professional to be successful on social media, but you’re still a brand.
You’re a small-time media company who generates money from ads and sponsorships, just as talk shows have done for decades.
It’s this distinction that can truly help you understand the importance of consistency on social media.
Studies show that when brands are consistent on social media, meaning they follow a strict publishing schedule and regularly create the same types of content, their growth increases.
