The Surprising Truth About Social Media Growth That Everyone Overlooks: Why Consistency Crushes Virality Every Time
When we talk about consistency versus virality, we’re talking about growing an audience by choosing a posting schedule and sticking with it for a long period of time.
When we talk about going viral, we don’t necessarily mean a video that suddenly receives millions and millions of views and gets reshared to multiple social media platforms in many different ways.
“Viral” to us means posts that receive a significant increase in views and engagements.
Many creators who post inconsistently plan content specifically in the hopes that it’ll go viral. They’ll cover popular events and plan collaborations in advance.
