The Surprising Truth About Social Media Growth That Everyone Overlooks: Why Consistency Crushes Virality Every Time
When TikTok favors a creator, it’ll place more of that creators’ videos on the For You Page (FYP) for users who have liked similar content.
The more tiktoks you post, the more likely one will show up on the FYP.
And if a user likes one of your posts and watches it all the way through, they’ll see more of your content on the FYP.
Take TikTok creators @jourdangames and @peter_mai_ as examples.
Both creators have 7.2 million likes.
But their followings are quite different. Peter has 326,000 followers while Jourdan has 82,000.
