The Surprising Truth About Social Media Growth That Everyone Overlooks: Why Consistency Crushes Virality Every Time
This is also much easier to do if you have a large library of similar posts for them to watch.
Check out this quote from a study conducted by researchers working in the Department of Computer Science at the Sapienza University of Rome in Italy:
“When virality manifests following a sustained growth phase, it represents the final burst of that growth process.”
The study was conducted to evaluate the effect viral posts have on social media.
This conclusion shows how a consistent posting schedule and a viral video or moment goes hand in hand to successfully take a small to medium-sized creator out of the growth phase where they’re earning followers but not necessarily a loyal following and into a phase where they have active fans.
