The Surprising Truth Behind Your Social Media Plateau—And What You’ve Been Overlooking
You want people to recognise your content instantly when they see it in their feed and remember you. That only happens when your brand is clear and consistent across every post.
Solution:
Put together a social media style guide to document your branding strategy and make sure all your future content is on-brand.
Your style guide should include guidance/notes on your brand identity/personality (characteristics, emotions, attributes), visual style (colors, fonts, templates, etc.), and tone of voice for you and your team to refer back to.
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