The Surprising Truth Behind Your Social Media Plateau—And What You’ve Been Overlooking
Solution:
Zoom out a little to broaden your appeal. You don’t need to ditch your niche entirely. Just branch into related topics that attract a wider audience.
For example, instead of just sharing marketing tips for coffee shops, offer marketing tips for local businesses in general, or hospitality businesses like cafes and restaurants. You get the idea.
This will give you more room to grow without losing your core audience.
#12 – You’re not encouraging engagement
Views are great, but engagement is the real currency of social media. To keep growing, you need consistent likes, comments, saves, and shares.
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