The Ultimate Showdown: Instagram Reels or TikTok Videos – Which Platform Holds the Secret to Viral Fame?

Engagement rates are similar between the two platforms with Instagram reels receiving an average engagement rate of 5.53% per video and TikTok receiving 5.75%.

According to Similarweb, here are the demographics that use Instagram:

• Top Countries
  • United States – 20.1% of instagram.com’s traffic originates from this country
  • Brazil – 10.15%
  • India – 5.35%
  • United Kingdom – 3.41%
  • Canada – 3.33%
• Gender Distribution
  • Male – 55.62% of instagram.com’s traffic belongs to this gender group
  • Female – 44.38%
• Age Distribution
  • 18 to 24 – 23.12% of instagram.com’s traffic belongs to this age group
  • 25 to 34 – 29.23%
  • 35 to 44 – 18.55%
  • 45 to 54 – 13.35%
  • 55 to 64 – 9.65%
  • 65+ – 6.1%

Here are the demographics that use TikTok:

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