The Ultimate Showdown: Instagram Reels or TikTok Videos – Which Platform Holds the Secret to Viral Fame?
Statista also says TikTok reached 1.9 billion users overall in 2023 and 135.79 million in the United States in early 2025.
It’s clear that no matter which platform you decide to use, you’ll have a large and active user base to target.
Let’s go over a few statistics from Metricool’s short-form video study as well.
According to this study, Instagram Reels get an average number of 16,153 views each while TikToks receive 18,173 views.
That doesn’t seem like much of a difference, but the numbers get more spaced out when you compare numbers between different types of accounts:
Post Comment