The Unexpected Reason I’m Leaving My Old Platform for Substack—And Why You Should Care
I worked through the course in about a week. It’s got 11 modules, each containing multiple videos plus PDF downloads. The transcript of the videos is provided online. I took a lot of notes. What I particularly liked is that Jaime tells you both the why and the how. Both of those are important. You need to work out your why first. Jaime has a very nice marketing philosophy, very much in line with the one I’ve held to for a long time—marketing is about helping people. Once you understand why you’re doing stuff, Jaime also tells you how to do it. Without a lot of fluff. If it only takes 5 minutes to explain something, he doesn’t stretch it out to fill up half an hour. I really appreciated that. My learning time is valuable.
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