The Untapped Secret Behind Social Commerce Every Creator Must Master Now
Peer-to-peer selling of used and secondhand merchandise is already popular on the web thanks to eBay.
Since this is also Facebook Marketplace’s primary purpose, you’ll probably see the secondhand market and features that relate to it become more popular in other aspects of social commerce as well.
Finally, there’s influencer marketing.
Influencer marketing is a newer marketing strategy in which brands pay influencers to promote their products.
Smaller influencers, also known as “micro” influencers, tend to have higher engagement rates than larger creators, so don’t be surprised if you see more brands working with smaller influencers in the future.
