The Untapped Secret Behind Social Commerce Every Creator Must Master Now
It’s already happening if you consider all of the affiliate links associated with TikTok Shop as influencer marketing.
Which platforms offer social commerce?
Currently, the main apps that truly offer social commerce are TikTok, Facebook, Instagram and Snapchat.
What we mean is, these are currently the only apps that allow customers to complete purchases directly within the app.
Yes, you can purchase movies, TV shows and membership subscriptions on YouTube, but this isn’t the same as being able to create a storefront on the app and allowing customers to purchase products without going to your website.