The Untapped Secret Behind Social Commerce Every Creator Must Master Now
We’ll talk about how other social media platforms tackle ecommerce in a bit.
According to a survey conducted by Jungle Scout, the majority of Gen Z, or 71%, are most likely to make direct purchases on Instagram.
Breaking the data down by all consumers reveals how 49% of consumers are most likely to make direct purchases on Facebook.
TikTok
TikTok Shop is the social commerce section of TikTok.
In the past, you had two pages to scroll through: Following and For You.
Now, you have the Shop page, which is a full-blown ecommerce store built within the TikTok app itself.
