The Untapped Secret Behind Social Commerce Every Creator Must Master Now
The best example of social commerce is Facebook Marketplace, though the most recent example would have to be TikTok Shop.
Normally, business owners would need to host their own online stores with ecommerce platforms like Shopify or WooCommerce.
They’d then need to market their products on social media but direct users to their stores in order to complete purchases.
Unfortunately, starting your sales funnel on social media can be difficult. It takes viewers off platform and adds a lot of steps (clicks) to the funnel.
