The Untapped Secret Behind Social Commerce Every Creator Must Master Now
It’s actually a lot more important than many brands realize.
In our article about key statistics for social media, we discovered how there are over 5 billion active social media users around the world as well as how internet users spend an average of two hours and 23 minutes on social media everyday.
This is just a taste of the potential social media has as a selling platform.
Here are a few additional statistics that demonstrate the importance of social commerce:
- 23.1% of social media users between the ages of 25 and 34 have made at least one purchase on social media.
- 40% of Gen Z and 37% of millennial social media users have made at least one purchase on TikTok Shop.
- 36% of Gen Z and millennial consumers have made a purchase on Facebook.
- 35% of Gen Z and millennial consumers have made a purchase on Instagram.
These stats come from eMarketer’s report on social commerce.
