The Untapped Secret Behind Social Commerce Every Creator Must Master Now
They’ll shop as they normally shop from there. This step involves looking at the price, scrolling through your image gallery, looking at the product description, and reading through reviews.
And even after all of that, they still need to add the product to their shopping cart and complete checkout without getting distracted by anything else.
Social commerce simplifies this process by taking your viewer directly to your product page on social media. And because your viewer has likely purchased other products on social media in the past, they’ll be able to breeze through checkout.