The Untapped Secret Behind Social Commerce Every Creator Must Master Now
Social media is also a common source for product discovery and research these days.
Many consumers use social media as a search engine to discover new products or find reviews and tutorials on products they’re interested in.
If you sell your products directly on social media, then create content that relates to it, you can potentially have your content appear in product-based search results.
Finally, social commerce is important because it allows you to diversify your selling channels.
Right now, you probably sell everything through your online store or marketplaces like Amazon and Etsy.