Uncover the Mysterious Power of the Ladybug Effect with Greg Porper – SYS Podcast Episode 535 Exclusive!
Ashley
So, you must still have some friends in production. I don’t want to get too off track, but I just want to hear your take. Everything we hear is that production in LA is way down. Just what’s the gist of just from your friends. You must still have friends in reality TV, working in production and stuff. Just what is your take on sort of the state of the business here in LA?
Greg Porper
From what I’ve seen that just feels quite dry and it’s everyone I know seems to be pivoting and trying to find all additional revenue streams and different ways to kind of hang in there. I’m hopeful that productions will come back, but so much of it’s getting outsourced. And the other thing that’s hitting its or rearing its head at the same time is AI. And the fact that, I don’t know whether companies admit this or not, I’m sure they’re utilizing AI in some capacity or they can eliminate a lot of the workflow through AI. I mean, there’s jobs that are fully dedicated to taking the footage that comes in and organizing it within an avid software. That’s something you could probably input into AI and it’ll do that for you in 10 minutes, not two minutes. And so, unfortunately, it’s just, there’s so many talented people out there right now that don’t have those jobs. And I see that on the post side, I see that on the production side and definitely see that on the development side as well.