Uncover the Mysterious Power of the Ladybug Effect with Greg Porper – SYS Podcast Episode 535 Exclusive!
In this case with so far level 33 at least, you know, when bringing up there’s a PR firm we wanted to bring on we met with a lot of different PR companies and we met this great company Emily Blair media that took a different approach to how to market this movie. It wasn’t to market this movie as just like, okay, we’re going to go to all these networks and try to get cast on Jimmy Kimmel and, you know, have your movie promoted in this magazine or that magazine. It was thinking of like, no, like here’s the list of like tick tock influencers who do movie reviews and here’s the people that you should team up with to talk about your movie and have them promote it to their following and taking like that digital first approach and treating the movie itself as like a brand release. Like they’ve never released a movie before they have, you know, from a PR standpoint, they’ve done plenty of brands, fashion brands, food brands, they represent, you know, athletes, other personalities, influencers. And so taking that approach to how to release our film, you know, that is something that a marketing spend going to them to help to help orchestrate that strategy was something that I then pitched back to level 33 to say, like, I think this is like some of that marketing expense that you have, like, this is what it should go to. And, you knowthere’s a back and forth and ultimately you’re like, yes, there’s an allotted amount is going directly to them and have being able to have a say where some of that money is going that spend again with the intention that this is money that’s going to go back to the film. It’s good for everyone, right? There’s mutual incentive there. That’s just something that I felt has been unique to my experience that I haven’t heard from a lot of other filmmakers on.
