Uncover the Mysterious Power of the Ladybug Effect with Greg Porper – SYS Podcast Episode 535 Exclusive!
Ashley
Now, what does that mean, though? You’re releasing it as more like a brand than a movie. I remember on Facebook at one point you were trying to just meet with other Larry’s Larry David there. And so does that sort of play into this? But maybe you can explain that. What does that actually mean? How do you launch a brand versus launching a movie?
Greg Porper
Of course, in the case of Don’t Tell Larry, obviously, there’s the title Don’t Tell Larry, I do think like the brands, like what Don’t Tell Larry represents in terms of tone has been very consistent with kind of every project I’ve ever made. It’s like, it’s a dark comedy, it’s something that’s going to make you laugh, gasp and cringe. And it’s like those elements in there. So, everything that we put out are related to this movie kind of has that element there. So, including this podcast. And this has more of a normal thing. But for example, you know, it’s coming up with a video game associated with Don’t Tell Larry. It’s, you know, because it’s an obvious movie, creating fake LinkedIn profiles for the cast. The movie takes place at a fictional travel agency, it’s actually building out that website, you know, an AI chatbot in the tone of our character. And so our main character who can say the craziest thing. So you know, when you ask and this isn’t worth still working on, but you say like, Hey, Larry, what’s the weather today? And he’ll say like, you know, 68 degrees, but with a big chance of maybe raisins will fall from the sky, something that’s just really random, but true to his character. And the opportunity there is you’re not just interacting with the film by watching the movie. And that’s it is that once you watch the movie, there’s now going to be a whole slew of content that you can kind of keep watching. And so, you know, it’s teaming up with certain companies and other brands and companies and putting the character of Larry into other worlds. So other sketch comedy worlds, but that character Larry from our movie is there or our characters, Susan and Patrick show up in other places is something that we’re working on as well. And I think it’s just, they stay true to their characters, but they’re then put in organic situations that are true organic to a different brand. Like there’s a food company I’ve been talking with right now. Hope hoping for that to work out for potential like brand collaboration deal to have, you know, Larry and our cast promote some of their products, but to do so in the style of the movie. So it’s like filming short sketches again, but it’s, you know, highlighting their product. So, I think that’s like a little different. It’s like, it’s, it’s having these characters exist outside of the movie itself. And yeah, you’re talking about the Larry thing. It definitely, you know, I’m trying to meet as many Larry’s as I can for a fun, you know, for a long time. We went out on the street myself in one of our main characters. We went out on the streets of LA to show people the trailer to get their opinions on it. I’ve, today I got a haircut earlier this morning. I spoke to my barber and I showed him a picture of Larry and I had him describe what he would do to fix his hair. And that’s a video that’s going to come out soon of just how do you incorporate different people in businesses into the movie? So now all of a sudden a random barbershop, you know, Kevin’s barbershop in Culver City, they’re not going to be promoting the movie Don’t Tell Larry while we simultaneously will promote him and his business. And we want to do the different local businesses, different individuals. And so, and we want to do so with that like sense of humor that we have. So the tonally, it’s going to be consistent with Don’t Tell Larry the movie, but maybe the world that we’re in might be outside of the Don’t Tell Larry world, but the characters in the tone are still there.
