Uncover the Surprising Insights and Hidden Gems from SSP 2026 You Didn’t See Coming
When asked to share my “takeaways” from SSP this year, I initially wanted to say something remarkable about the many sessions I attended and new insight gained. However, I was only able to attend the plenaries, two industry breakouts, and one educational session because my role as co-chair required that I remain available and in motion as a steadying presence wherever the event needed me most. Sound checks, breakfast meetings, exhibit hall walkthroughs, and presentation room prep were my sessions this year, and they mattered a great deal.
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