“Uncovering Hidden Truths: Caroline Topperman Reveals the Secrets Behind ‘Your Roots Cast a Shadow'”
MDH: I understand that you’ve recently launched a hybrid publishing business. What do you offer that distinguishes you from other hybrid publishers, and what types of books are you looking for?
CT: Yes, it’s actually very exciting. The way it started out was I was getting book coaching clients and clients who wanted developmental editing, and my friend Andi Cumbo was also doing editing as well as helping people format and get their books published. She’s incredible at self-publishing, she’s a huge self-publisher and knows that market really well—so well that she was picked up by an agent. She’s one of those rare birds. I thought, why not join forces and pool our strengths? So, we formed Mountain Ash Press two years ago. It’s a very new hybrid press, and yes, people are paying for some services. We do a royalty split in favor of the author; the author gets 80%. Also, it’s a short royalty split—two years—so it’s not that they’re attached to us for the rest of their lives. We’re looking for books that would have a hard time finding a home with a traditional press. We are specifically looking for books that have a message and that, in their small way, seek to change the world.
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