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As was the case for 1994’s Fantastic Four, the powers that be will often buy story rights to develop certain material. Most of the time, especially with desirable intellectual properties (IP), there will be certain clauses in the contract that dictate particular deadlines that need to be met.
The original owners of the material will state that they will allow the new owners ownership of the material as long as they produce a feature film or television series (whatever the case may be) by a certain date.
