“Unleashing the Beast: The Secret Strategies to Ignite Your Monster’s Motivation!”
For example, if they are a bad guy, we likely see and meet them, uncovering clues that reveal they are not what they seem without outright showing what they are up to.
By the midpoint of your story though, we should have seen some scary stuff. I’m not saying don’t show anything until the midpoint, but that by your midpoint, your characters have an idea of what they are dealing with (even if they don’t know HOW to deal with it). Again, look at your paradigm. A monster coming from darkness will have snatched some people, and maybe we are now getting our first good look at it.
