“Unlock Explosive Growth: The Secret Power of Landing Pages for Your Blog’s Lead Magnets Revealed!”
The problem with this approach is that it fills your list with people who filled in your email form on a whim. They didn’t have to think about it, and because they didn’t have to think about it or do much to engage with your site, they aren’t likely to keep doing it as you start to email them.
A double opt-in forces your reader to say “yes,” and then say “yes” again.
The first “yes” happens on your blog post page where you promote your lead magnet with a link that opens your lead magnet’s dedicated landing page.
