Unlock Hidden Content Gems: The Secret Social Media Strategy Your Audience Isn’t Telling You
Search topics related to your niche, and read through your competitors’ comment sections.
You can even use a social media listening tool. This kind of tool compiles posts that mention a specific keyword from multiple platforms into one dashboard.
Vista Social, Agorapulse and Iconosquare all have fantastic social media listening features.
Whether you search on social media yourself or use a listening tool, what you’re looking for are questions your audience asks or problems they complain about.
There’s also a chance your competitors aren’t answering all of their questions, which is what you’re looking for when you browse your competitors’ comment sections.
