Word Wise: Practical Writing Tips for Freelancers and Solopreneurs

I recently received an insightful comment from a faithful reader. “Making a pitch is rather useless if it is not sent to the right target,” he wrote. “Writers need to know where to look for freelance content writing jobs and who to approach.”

Absolutely right! Maybe you’re familiar with the scenario. You’ve slaved for hours and now have the perfect pitch to send to a prospect. Finally, you click “Send” or drop the letter in the mailbox.

But little do you know that the CEO’s assistant screens incoming mail, sees your message, and hits “Delete” — or dumps your letter into the trash can.

All because you’ve sent your letter to the wrong person.

Making a pitch starts with detective work

Naturally, I’m not talking about making a pitch when you’re responding to listings on job boards. Nor am I talking about making your pitch to the managing editor of a periodical — a name that’s listed on the masthead, whether it’s print or online. In each case, it’s clear to whom you should address your inquiry.

I’m talking about making a pitch to write content for a business, agency, online storefront, nonprofit, or any other prospect who needs words. It’s much like a cold call, but in writing.

Content writing is a ripe market for freelancers who are willing to get paid to write for someone else.

And who are willing to do the work to find these people.

Plenty of experienced freelancers can explain how to write a pitch. Few tell you who should receive your pitch. And hardly any explain where to find those names and addresses.

“I’d do that if I could,” you protest. Now, you can … with some detective work.

Where do you pitch?

Here’s where plenty of would-be freelance phenoms get hung up. How do you find the names of entities in your niche who need your content…