“Unlock Hidden Potential: 6 Surprising Ways to Revitalize Your Old Blog Content!”
If a blog post has a publication date that’s more than a year old, there’s a good chance that some of the content within it is no longer relevant.
A blog post may be evergreen, but you should still update its publication date every now and then to let Google and your readers know that the content is still relevant.
Plus, if your blog has a lot of old content that doesn’t rank well, you may want to reexamine your brand’s entire content marketing strategy.
What old content can you keep?
Keep old news articles on your site as well as their original publication and update dates. Update dates for news articles should only be changed if there was an update to the news stories themselves.
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