“Unlock Hidden Potential: 6 Surprising Ways to Revitalize Your Old Blog Content!”
News articles likely hold very little SEO value once the news stories themselves are no longer trending, but you may get a little traffic from them every now and then when people search for the stories on Google.
Otherwise, you can archive news articles you don’t feel hold any value for SEO or your audience anymore.
This goes for news and announcements from your own brand as well.
You might want to create a central “Announcements” page on which you publish any announcements you have for your brand. That way, the page always gets updated, and you don’t need to create a new page for every little announcement you have for your own brand.
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