“Unlock Hidden Potential: 6 Surprising Ways to Revitalize Your Old Blog Content!”

You should also consider adding any new content you feel would be relevant to the post’s topic and changing any images that seem outdated.

This may mean adding hundreds and hundreds of new words to the post, but at least you’ll be covering the topic thoroughly. This will make it more valuable to your readers, which will make Google see more value in it as well.

Here’s a quick checklist to follow to optimize old posts:

• Find a better keyword to target, if needed.
• Update things like your post title, and SEO title/description. If you update a post’s permalink, make sure you set up a 301 redirect to the new URL.
• Fix factual errors in your post, and remove outdated content.
• Add new content as necessary, including images.
• Add internal links to other posts on your blog.
• Add internal links on other posts that lead to this post.
• Improve readability. This can mean making your paragraphs shorter and creating more sections.
• Update the publication date.

If you’re really unsure about what new content to add to your blog posts, use a content optimization tool like Surfer SEO, Frase or Scalenut.

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