“Unlock Hidden Strategies: 18 Unconventional Tactics to Skyrocket Your eBook Sales on a Shoestring Budget!”
#15 – Earn social proof
Earning social proof—like reviews, testimonials, and star ratings—is an important part of ebook marketing campaigns.
It shows potential customers that other people have already read and enjoyed your ebook, so they probably will too. And without plenty of social proof, you’re going to struggle to make sales.
The best kind of social proof is reader reviews. Here are some strategies you can try to earn more reviews:
- Ask for them in your book. Include a sentence or two at the very end of your ebook in which you ask readers to leave a review if they enjoyed it.
- Send out ARCs (advance reader copies) in exchange for reviews. Send a copy of your book to a list of beta readers and, in return for early access, ask them to post a review.
- Build a review team. Ask a group of people to read your book before it’s published, then write a review after you launch it. This could include your friends and family.
Make sure you feature your best reviews on your landing/sales pages if you’re selling your book through your own site.
