Unlock Instagram’s Secret Sales Formula: A Beginner’s Guide to Instant Success
This helps to build a stronger community around your brand, which improves customer retention and in the long run, helps you to sell more products.
You can also try engaging with Instagram users who represent your target customers but don’t already follow your account.
One way to go about this is to follow the people who engage with posts shared by your competitors.
When they get the ‘new follower’ notification, they’re likely to check out your profile to see who’s followed them. And if they like what they see, they might follow your back, or even click your bio link to check out your store.