Unlock Instagram’s Secret Sales Formula: A Beginner’s Guide to Instant Success
You can tag product links directly in your Reels, Stories, and posts, and viewers can click them to go straight to your store, rather than having to go to your bio first.
Plus, if you use Instagram Checkout, they can add items straight to their cart from your posts and make their purchase without having to leave the app.
The main benefit of all this is that there’s less friction in the buyer journey which boosts conversions.
However, there are also some major drawbacks that—in my opinion—outweigh that benefit.
