Unlock Instagram’s Secret Sales Formula: A Beginner’s Guide to Instant Success
| Pros of Instagram Shopping | Cons of Instagram shopping |
| Sell directly on Instagram (in-app checkout) | Must meet commerce eligibility requirements |
| Tag products in posts | Limits your choice of ecommerce platform (must integrate with Instagram) |
| Reduces friction & boosts conversions | Only works in supported markets |
| Requires Business or Creator account | |
| Physical products only (doesn’t support digital file delivery) | |
| Transaction fees on Instagram checkout | |
| Less control |
How to sell on Instagram the right way
Rather than relying on Instagram Shopping, it’s a much better idea to just sell your products through your own online store, and promote them on Instagram to drive traffic.
